Putting Brainstorming in its place
I find that I've become increasingly irritated with all of the narrow interpretations and self-serving definitions of what is, or isn't, innovation. I'm happy to climb up on a soapbox again to talk about one of the most common scapegoats for innovation, the act of brainstorming. No other activity is more miscast, more often blamed for failure, or more often denigrated. Strange that the activity that should be the easiest, most natural activity in an innovation process is singled out as the most complex, difficult and dangerous. But fact alone highlights how poorly understood the entire innovation process is. So I rise today to neither praise nor bury brainstorming, but to place it in its proper context. The Purpose of Brainstorming Brainstorming is a technique that allows individuals or small groups to generate ideas. Brainstorming resides in an activity or phase that we call Idea Generation, which in turn sits in the larger context of innovation....