What Dollar Shave Club's success says about innovation
I read today a rather rambling and confusing piece in the New York Times about Dollar Shave Club. The article, entitled $1 Billion for Dollar Shave Club: Why every company should worry , can't seem to hit its stride or find a point it wants to make. At first I thought the piece was going to congratulate a disrupter, Dollar Shave Club, who, despite the odds, grew a startup business to the point where Unilever acquired it for $1 billion dollars. Dollar Shave Club did this in the face of overwhelming odds, taking on a deep pocketed corporate behemoth (and noted innovator) in Gillette and P&G. I was sure this was going to be a story about the new innovations unfolding in customer experience and business model. Instead the author seems concerned that new innovators are capitalizing on technologies and (horrors) merging those capabilities and technologies into new offerings and solutions. While acknowledging the idea of creative destruction, doesn't he recogn...