Shifting budgets from advertising to innovation
OK, I don't have a self-driving car and already I'm sick of hearing about them and their potential. Just like I don't have a virtual reality headset made out of cardboard and an iPhone, but I'm tired of hearing about virtual reality. The reason I'm tired about hearing about VR and autonomous vehicles is that they are overhyped technologies that don't yet solve important problems. And this is one of the biggest challenges that innovation faces: creating shiny new technologies that are interesting but don't solve society's challenges or problems. We can ask ourselves a few questions about VR and self-driving cars, as examples of overhyped technologies. The first one is an old one: quo bene? Who benefits from the constant stream of hype that emerges around Virtual Reality (which isn't even all that new) or autonomous vehicles? Why, surprise, the hype is being driven primarily by the manufacturers of these technologies. VR, which as a technolo...