Innovation, ecosystems, platforms and more
I'm pleased to announce that Paul Hobcraft and I will be working together on a number of posts that relate to some discussions we've had about innovation, more specifically how innovation must evolve from creating interesting but incomplete solutions to understanding how customers want to have interesting, seamless experiences. Over the next few weeks we'll be writing posts on a new shared website that examine the state of innovation, and provide a reason we think so many innovation outcomes fail to achieve their goals. From that assessment we'll look at what customers really want: solutions and experiences, not discrete products. People are too busy, too harried, have too little patience and cannot keep up with technology advances. They don't want to be forced to "stitch" disparate solutions together, and expect products, services, business models, channels and experiences to work together to provide a complete solution. In the course of several inte...