How to tell if innovation matters to your CEO
Thank the good folks at PWC for their latest survey of executives about innovation. The new article, optimistically entitled " Unleashing the power of Innovation " was recently published and surveyed approximately 250 senior executives about innovation. While interesting, there's not a lot "new" in the survey, and the authors give away the biggest challenge in the overview, by stating that: the problem is that while the eyes of the CEO are fixed on innovation, the body of the organisation may not be following. The ‘antibodies’ that inhibit innovation include a culture that sees it as separate from the mainstream operations of the business and is slow to commercialise new ideas. And, the survey proves the authors are correct - or that the authors actually cared about what the executives said. Over 57% of the executives referred to culture as one of the top three barriers for innovation. That's more than 13 percentage points over the second barrier, which ...