Seamless experience - innovation holy grail
Everyone's talking about innovation, which could be a good thing. Except that while they are talking about it, they are often talking about the wrong things, or defining innovation too narrowly, or are too focused on tools rather than outcomes. Sometimes, rather than doing something they are simply talking. Talking about innovation is exciting, I'll grant you, because most corporate types don't get to do innovation, let alone talk about innovation. They eat, sleep and dream about efficiency. As Andy Cohen said at our conference they've Six Sigma'd the opportunity and then leaned it and then made it agile, then applied Six Sigma again. Just to talk about innovation is a relief. But when people talk about innovation they talk too expansively and without good definitions. Innovation always reverts to whatever Apple did recently, whatever cool new technology or product someone produced. We need to move beyond talking about innovation to actual...