Context Matters in Successful Innovation
I think we often over complicate the work of innovation, because we believe it cannot be simple and straightforward. After all, how can an activity that can disrupt an industry, create compelling new products or services and reap significant riches be simple? To drive all of this change, certainly innovation must be difficult and complex, right? Consultants often benefit from this assumption that innovation is difficult or unusual. Unfortunately the presumption that it must be difficult also means that many people are afraid they don't have the requisite skills. Fear, uncertainty and doubt about innovation and the knowledge and skills it takes to do it well mean that far less innovation is attempted than probably should be. In order to accelerate the pace of innovation and increase the amount of innovation that's done, we need to simplify it, or at least remove some of the uncertainty. To do that I'm going to argue in this relatively short post that i...