Understanding the future leads to better innovation
As many of you loyal readers know (thanks Mom!) I'm a big believer that success in life, as in innovation, is about understanding the future and bringing products and solutions to the market just as the market realizes its needs. This builds on the famous quip that to win the future you should create the future. The unspoken but obvious counterpoint is that you can wait to see what the future holds and then react to it. Many is the company that has decided to take the more passive, reactive, wait and see model, rather than invest a few dollars into trend spotting and scenario planning. Why aren't we doing more work on understanding and predicting the future? It's pretty obvious that most companies aren't good at understanding and predicting the future, and they are so bound up in efficiency and quantitative metrics about the next month or quarter that they don't believe they have the time or insights to get it right. There's a famous quote attributed to Nie...