Societal and demographic signals are more influential than technology trends
As innovators, we are constantly entranced by the idea of signals in the marketplace. Signals that indicate new opportunities, shifts in consumer demand, emerging technologies. But so often it's easy to get captivated by the new technologies. This is happening right now, as concepts like "digital transformation", artificial intelligence and blockchain are all top of mind. The problem? No one really knows what the long term impact or implications of any of these emerging technological solutions is or will be. I have a hard time getting a good, clear definition of what 'digital transformation' is. It seems to differ based on the potential adopter and the company making the offer. Right now, firms are entranced by what emerging technologies like blockchain or artificial intelligence could mean for their businesses, and are ignoring sweeping changes that may be harder to quantify. But these other changes I think can be shown to have greater im...