Innovating what we innovate
It finally came to me last week. For over a decade I've been working with corporations, trying to help them accelerate their ability to generate new, interesting ideas to market as viable products and services. In some instances we've been successful, and in other instances there were interesting failures. I've recognized for a while that some major challenges exist. I wrote Relentless Innovation as a way to frame some of the things I'd learned about the way culture resists change, and how a "business as usual" approach can stymie innovation. But even with these obstacles it would seem we should have more innovation than we do. What came to me finally is that we are trying to do new chemistry in old equipment, equipment that is tailored for a more conservative, slow paced way of working where there is less change and more certainty. Our businesses are "built to last" and meant to gain scale quickly and then lock in customers and channels to dri...