The "whole product" is more relevant than ever
You simply must tip your hat to Geoffrey Moore and others who created the concept of the "whole product". I've written about this concept several times, and I raise it again because the underlying ideas are about to become really important in innovation circles. If you haven't read Crossing the Chasm or aren't quite familiar with what a " whole product " is, then it may make sense to go and read up. When you are done, come back and let's continue the conversation about why whole products are about to become a lot more interesting. Whole product (1.0) When Moore and others conceived of the original "whole product", they were making a point about the differences between technology (which many inventors, entrepreneurs and early adopters find interesting) and "whole products" - adding features, capabilities, instruction manuals, user hot-lines and other features and services around a core technology to make the eventual solution m...